Better School Programs for Mental Health - 922 Words

Currently in today’s society, coming out as gay is easier than admitting to a serious mental problem. This effect puts a burden on teens who suffer from problems and don’t know where to go; which led to the increase of teen suicides as seen in the media. In the average classroom size, about three of the twenty-four students have depression; not mentioning other common disorders such as bipolar disorder, panic disorder, ADHD, conduct disorder, and eating disorders. Without better programs in schools to prevent and inform about mental disorders, the current taboo on them, the bullying of students suffering, and the romanticization of diseases will continue to increase the negative effect mental disorders have on teens. The media may have†¦show more content†¦Graham Thoricraft, a professor of community psychiatry, released in a study that people with mental illnesses will change their expectations of social encounters and conceal their illness to avoid discrimination (Thoricraft). This starts a circle of exclusion and ignorance in the public and acts against the mentally ill will continue to happen. In schools alone bullying occurs among those suffering and pushes them farther away from recovering. Bullying in schools both increases the taboo involved with mental health, but also causes the problems in students itself. Because of being bullied those suffering will often avoid school as to not face their aggressors. The Jed Foundation, a program to promote emotional health and prevent suicide, speaks about how â€Å"Every day, nearly 160,000 students skip school because they fear being bullied. Two out of three students have witnessed a bullying incident, and a quarter of students have been bullied themselves† (The). By avoiding school, students’ self esteem plummets and they only continue to avoid their problems later on in life. Also, the effect of bullying also affects the aggressors themselves throughout their lives. Chelsea Perugini of the US Department of Health and Human Services reports how â€Å"Youth who bullied were at risk for antisocial personality disorder. Youth who bullied who were also victims of bullying were at a higher risk forShow MoreRelatedE valuating The Effectiveness And Capture The Experiences Of Adolescence That Went Through A School Based Mental Health Program1406 Words   |  6 Pagesof adolescence that went through a school based mental health program in Sweden. The majority of programs that have been implemented for depression are cognitive behavioral therapy based. Garmy points out that in Sweden students are mandated to go through nine years of education that is nationally controlled learning curriculum but that local school districts may also install extra activities such as mental health promotion and prevention programs. The program that the author evaluates is the DepressionRead MoreThe Prevalence Of Mental Illness1182 Words   |  5 PagesThis phrase could also be applied to mental illness, as many illnesses such as anorexia have frighteningly high mortality rates but often go undetected or undiagnosed for extended periods of time. In addition to their danger, mental illnesses are widespread, with 21.4 % of youth experiencing a severe mental disorder at some point during their life (National Alliance of Mental Illness, 2016). The prevalence of mental illness has raised questions of how better to provide healthcare to populationsRead MoreOccupational Therapy1053 Words   |  5 Pagesoccupational therapists. Occupational therapy in the mental health setting is one environment that has grown in popularity over the last decade. Knowing the benefits of occupational therapy in this setting, and the expansion of clients needing occupational therapy services, more funding needs to be established in this setting. In March 2014, the Protecting Access to Medicare Act was passed and signed. This included provisions of the Excellence in Mental Health Act. It is a demonstration project, consistingRead MoreThe Action Area Is Aimed At Improving The Knowledge And756 Words   |  4 Pagesto enhance their own wellbeing by making better informed decisions. Beyondblue incorporate the developing personal skills action area into their initiative through the ‘Aspire, Achieve, Affect’ program1. This program is aimed at primary school kids and entails AFL players visiting the primary school and interacting with the kids. This positions, the AFL players as role models for the kids removing the sense of isolation from peers. Furthermore, the program teaches students how to interact sociallyRead MoreChild Poverty And Its Effects On Children s Adjustment1473 Words   |  6 Pagesmajor issue in the United States. Poverty can be associated with violence, abuse, malnutrition, problems with learning ab ility and school achievement and inadequate healthcare, which can negatively affect the developmental process of a child. Poverty indirectly impacts children’s adjustment and the ability to successfully adapt in the environment. This can affect the health of children and lead to psychological disorders. While it seems impossible to completely eliminate childhood poverty, there areRead MoreThe First Lady. Obama1550 Words   |  7 Pagesabout. Michelle Obama is a very smart woman and she is trying to get people to see that having good health can help them succeed. In all actuality she is there and doing somethings that other First Ladies have not done and is which in some ways she is a great First Lady. She is a woman to look up to for a few reasons. Michelle Obama has been working to help people and bring awareness to mental health issues. Some people may ask why they should listen to her. According to Barbara O Dair, MichelleRead MoreWhy School Nurses Must Required More Mental Health Training1004 Words   |  5 PagesSchool Nurses Require More Mental Health Training This article attempts to establish that it is imperative for all school nurses to be properly trained in mental health issues. Ensuring they have the confidence needed to recognize the early signs of mental issues so they may support and intervene in a cohesive manner. The reason this article is important to mental health nursing is that it relates to many newly graduated registered nurses, who may feel inadequate in assessing mental health illnessesRead MoreBecoming A Social Worker : Rutgers University1593 Words   |  7 Pagesaddiction and mental health problems. I have seen how damaging these experiences can be on an individual. I have also witnessed the effects these experiences can have on family relationships. My personal occurrences have instilled in me a further desire to become a social worker. Rutgers University is a very well known and respected university. I have heard remarkable things about their School of Social Work as well as their MSW program. When beginning to look at graduate programs my first priorityRead MoreMy Project Of Volunteering At The Orchard Place, A Children s Mental Health Facility1281 Words   |  6 Pagesneed I am trying to fulfill is bettering the mental health of children who have had a rough upbringing. I want to know how home life influences a child’s mental health, where children can go to receive help if they need it, and how I can better their mental health to make up for what is lacking in their home life. The domain I am going to focus on is the mental domain. This ties into my project of volunteering at the Orchard Place, a children’s mental health facility. With my project, I can learn howRead MoreThe And 643 Poster Presentation1559 Words   |  7 PagesUniversity of North Carolina - Greensboro Prevention Mental Health Screening is broadly defined by NCBI as â€Å"†¦a two-part process that first identifies risk factors or early phenotypic features (behaviors, bio-markers) whose presence in individuals makes the development of psychological or behavioral problems more likely, and then segments the relevant subset of the population to receive a unique preventive intervention† (NCBI, 2009). Mental illness is also desribed as a term that â€Å"†¦ has been expanded

Oedipus Complex in Hamlet Free Essays

Oedipus Complex in Hamlet In Shakespeare’s Hamlet, Hamlet’s personality can be explained by the Oedipus Complex. Throughout the play there are many times where he proves that he has Oedipus Complex. Oedipus Complex was not around at the time that that Hamlet was written. We will write a custom essay sample on Oedipus Complex in Hamlet or any similar topic only for you Order Now It just shows that Shakespeare saw the same personality complex’ as Freud. Freud first named the Oedipus Complex Theory in his book , An Interpretation of Dreams, in 1899. Freud states â€Å"The child takes both of its parents, and more particularly one of them, as the object of its erotic wishes. Freud explains that it is normal to have sexual desires for the parent of the opposite sex. These are normal in children and usually dissipate after the age of five. When these sexual desires do not go away and they continue into adulthood this is when someone would be considered to have an Oedipus Complex. When there is a sexual desire for the mother, as Hamlet did, a rivalry is formed between the father and the son. Hamlet’s father is in a form of a ghost, that only he can communicate with. He was murdered while Hamlet was away at school. When he returns he finds his mother, Gertrude, remarried to his father’s brother Claudius. This infuriates Hamlet, and brings out his repressed Oedipus Complex. This drives Hamlet crazy. He is consumed and outraged by this incestuous marriage. Now I use the word incestuous because in those days it was considered incest to marry your husband’s brother. What needs to be explained is exactly what Hamlet it is upset over. It is to be assumed that he is outraged because Claudius has replaced his own father’s place next to his mother. This is not the case. Hamlet is upset because Claudius has taken his place next to his mother. Hamlet’s deepest wish is to be king and his mother, Gertrude, queen. Thus proving the Oedipus Complex theory further. Children will have feeling of hate toward the parent of the same sex this theory states. Hamlet has many hateful tendencies towards both of his fathers, Hamlet, the Prince of Denmark, and Claudius. We know from reading the play that Hamlet’s father was not affectionate or spend any quality time with him. He spent a lot of time at war. Although he had anger towards him, he could never show it. He repressed it. For Claudius on the other hand, Hamlet’s feelings of hatred are expressed much more openly. Hamlet internally fights with his feelings towards Claudius. His father has come to him as a ghost, telling him that Claudius is responsible for his murder. Hamlet must avenge his father, but struggles to do so. Subconsciously, Hamlet identifies with Claudius. Hamlet envies Claudius for killing his father and taking his position next to Gertrude. This is everything Hamlet has subconsciously wanted to do. So in essence he cannot kill Claudius because, in part, he would be killing himself. Hamlet is consumed with thoughts of his mother having sexual relations with Claudius. A very significant part of the play is Act III Scene IV. This is where Hamlet and his mother meet in her closet. The closet is very meaningful because this signifies hiding. The bedroom is significant because this is where private situations occur. Maybe Shakespeare played out this important scene in the bedroom to show the sexual feelings Hamlet has for his mother. In this scene Hamlet confronts his mother about her relationship with Claudius. He does not come off as a son asking concerning questions towards his mother. He acts jealous while he asks her how she can stand to be touched by him. These are not normally son to mother questions. He is explicit in what he says and concentrates of her sexual acts between her and Claudius. You could explain it more as an obsession. At the end of this scene it is obvious that Hamlet is jealous of the attention Gertrude is giving Claudius. Hamlet, as a child, would have found pleasure in these feelings towards his mother, but now it is a feeling of disgust. This further proves the Oedipus Complex Theory. Hamlet is so consumed with his mother’s relationship with Claudius. He in turns shows similar feelings towards Ophelia. He toys with her emotions as he feels Gertrude toys with his. Throughout the play Hamlet is struggling with his repressed feelings towards his mother, his hatred for his fathers, and avenging his father. The same reason he could never act out on his hatred for his father is the same reason he must avenge him. It is his moral code. He struggles with avenging his father though because he is so focused on the incestuous relationship between his mother and Claudius. He can’t truly avenge his father until Gertrude dies. At that time the Oedipus Complex is released and he is able to carry out his duties and kill Claudius. How to cite Oedipus Complex in Hamlet, Papers

Opportunities and threats in Woolworths-Free-Samples for Students

Question: Evaluate the Opportunities and threats that exist for your chosen Organisation. Answer: Introduction Woolworths is one of the famous and largest supermarket chain located in Australia and the firm is owned by the Woolworths Limited. Woolworths was established in the year 1924 and initiated with a store in Sydneys Imperial Arcade. The stated company was founded by Stanley Edward Chatterton and his partner Percy Christmas had started the first floor shop of Frock Salon in Queen Victoria Market. On 22nd September in the year 1924, the company got registered as Woolworths limited. About 15000 shares were given to public even if there was small confidence in the business firm(Woolworths in the community, 2006). And only 11707 shares got subscribed by 29 people by those who are close relatives and friends of promoters. The store was an immediate success as in its initial year the firm waged a dividend of 5%, in the second year 40% and in the third year about 50%. Today, the company sells a wide range of products that includes digital products, food, home ware and also clothing. The company also has a financial service in a joint venture with Absa bank. The financial service includes services like store cards, Woolworths visa card and also loan service to customers. This report will demonstrate the market segments and target market of the stated organization with the help of PESTEL analysis. It will also show the nature of competition of the company by describing the strengths and weaknesses of the firm with their competitors. Growth Woolworths is a strong business with lots of growth potential and the firm is already aware of the challenges it confront to realize that potential. The company always places its customers at the core of their heart and it has updated their operating framework for indicating evolving customers demands and expectations(Walsh, 2011). Woolworths has framed its three year growth and development strategy on the basis of a new Lean Retail operating framework. This model allow investment in developing all factors of the customers demand that includes a commitment to pioneering, better convenience, lower costs and improved and modified customer services. The company uses Lean Retail framework which establish according to their traditional approach of driving growth through searching competence, as well, as by investing in customers with a simple recognition that the approach requires to be modified to a modern world("Woolworths Group", 2017). The Lean Retail Model of Woolworths mainly focuses on three areas for reducing the cost, those three areas are growing customers, improving cost efficiency and cost position through conducting original dollar costs out in less inflation situation("Woolworths Group", 2017). As it is known that price is the most effective key for growth, so the firm invests in ensuring that it will not be compressed on price but customers are now demand for major use of technology and modern offers to make their shopping experience enjoyable and easier. Profitability Woolworths mainly focuses in the supermarkets, liquor and food as all this business sector is the large contributor to the companys revenues. The sale of the company has been increasing continuously from 2015-2017 and the enhancement in the sale has been steady from $47,034 in 2015 to $54,142 in 2017. The launch of a new framework Lean Retail model helps the company to concentrate on line items, end-to-end supermarket improvements in supply chain management and also on reorganization("Woolworths Limited Business Case and Beyond", 2017). The company has taken huge reformation activities for launching supply chain effectiveness and costs saving practices. This is simply proved from the matter that cost savings of Woolworths have been predicted to around $0.8 billion in the past 10 years. With the effectiveness and rationalization initiated in the non-food department, it has been estimated that there cost savings could be increased in the future(Walsh, 2011). The major accomplishment f or Woolworths is the declination in the cost of goods sold. This simply highlights the effectiveness in sales and the major exchange rate of receivables to cash. The higher revenue growth can be credited to the development in customer share at Australian supermarket. With the launch of online shopping facility and through its goodwill in the market, allows the company to access as a large team of population. Online sales are the large contributor to the revenues and profitability of the company and in the future food and liquor will continue to be the major revenue contributors to the company("The Australian Food Industry - Retail Sector: Woolworths", 2017). It has been observed from the data that, food and liquor contributed around 36176 in 2015 which is increased by 4% i.e. 34675 in the year 2017. So, it can be said that food and liquor sector will continue to be the competitive benefit and for profitability in the future and Woolworths should concentrate on increase its potential for this sector. PESTEL Analysis Political- The political situation affects the performance of Woolworths to a huge level. Australian Federal Government has currently introduced a competition rule that prevents large independent company like Woolworths in eliminating rivalry. Economic- Declination in the situation of economic situation in Australia has an impact over the performance of Woolworths specifically because there has been the reduction in the economic activity in Australian markets. Social- The social factor affects Woolworths in terms of that, the companies operating all around the Australia have to gain higher communal and societal growth as the current social trends into consumers involves that they mainly prefer socially accountable companies and Woolworths create important influence over its consumers. Technological- Technological factor affects the Woolworths as it can be observed from the fact that the company has determined the claim of green refrigeration technology so that the unpreserved goods can be reserved for long term period. Environmental- The environmental factors influences Woolworths in the sense that the petrol and winemaking business of Woolworths are pretence unfavorable threats on the activities of environmental situations. Legal- The legal aspect in the term of carbon tax as executed all over the Australia has effected certainly Woolworths("The Australian Food Industry - Retail Sector: Woolworths", 2017). An evaluation of Woolworths shows that the policy by Australian Consumer Commission has affected the performances of the firm all over the economy. Market segments A market segment is a group of individuals that shares one or more same characteristics, combined together for the marketing purpose. Each and every market segment of Woolworths is quite unique and the firms management uses different criteria in order to create a target market for their services and products. Marketing expertise method each segment distinctly after completely understanding the personality, demands, lifestyle and needs of the target customers. For meeting the basic criteria of market segment, Woolworths presents uses three characteristics of criteria, firstly, there are homogeneity between the same needs of the segment(Stiegert Kim, 2009). Secondly, there are different needs that form the segment unique from others. And lastly, there are also needs of a common reaction that predictable to marketing. Segmentation Market segmentation includes segmenting a market into groups with different needs and demands("Price Determination in the Australian Food Industry", 2017). Segmentation strategy is a concept which helps in creating a dominant position, which rivalries are unable to get that position successfully. Woolworths segmentation variables are described in the following: Geographic segmentation- Woolworths, apart from its base situation in Australia, also operates in 13 international markets. A segmentation of the market is accordance with the way country is going on and major attention is delivered to the particular needs of every geographic segments("Price Determination in the Australian Food Industry", 2017). Additionally, subdivision is formed among the local markets and cities of every nation to implement its products to local situations. Demographic segmentation- Demographic segmentation is related to the variables like sex, family size, stage of life, age, education, income, social class and many more. Woolworths conduct this information from the Woolworths Club card in combination with the data of the same user and also help the company to classify their customers based on their particular needs(Klan, 2007). Psychographic segmentation- Woolworths acknowledged the original psychological wants of the customers and selects to cover up those for which the customer really cares(Klan, 2007). So the company has created various different lifestyle magazines which basically targets to different tastes and personalities of people. Behavioral segmentation- Club card is the main tool which allows Woolworths to establish a extraordinary knowledge of the buying behavior of the customers(Klan, 2007). This involves knowledge of when, where and what customers purchases, their commitment to particular brand, the rate of product utilization and also where customers spend their time in shopping. Target markets The target market of Woolworths is higher income earners. The lifestyle of the customers has to bear the products higher cost. Woolworth targets at social growth and concentrate on the environmental wants of the people in Australia. Woolworths sells its commodities to major ranges of consumers. The main strategy of the company is to raise its share of market in future as well(Economic structure and performance of the Australian retail industry, 2011). The target market of the company aims to attract more people according to a range of age. The advertising targets at every age group of individuals. The company believes that it is essential to sell the commodities to a huge range of customers for gaining competitive benefit. Customers buy and use the Woolworths product for daily use only. So customers does not spend more time on selecting the products and comparing those with the others, as the products are for daily use and easy to find its substitutes. Woolworths can divide the market by business type and customers(E. A., 2016). As the online business has established by Woolworths, the company should focus on the online B2C market. Additionally, the oversea markets like Chinese market will drive attention of huge customers. So, Woolworths should also choose traditional type and online in China as the targets. Nature of competition Woolworths is one of the largest growing retail supermarkets in Australia. So, the retail business of the firm confronts competition for products, customers, store sites, employees and various other essential areas from non-traditional retailers. Woolworths ability for attracting customers is relied in large part upon a brand recognition, quality, promotional strategies and continued development into new markets(Dunford, 2017). Moreover, the nature and extent to which their competitors execute different promotional and pricing activities, in response to enhancing competition and firms response to all these competitive actions. The supply chain service of Woolworths is mainly wholesale distribution and involves a third- party logistics part. The distribution part of the firms supply chain business competes nationally in a major segmented market area, with major domestic and international firms and various smaller firms, according to the transportation and warehousing logistic specialists(Dunford, 2017). The ability to provide asset, non-asset and cost based design manages consumer supply chains. Woolworths as a whole is hugely segmented, particular segments are recently experiencing few consolidations that results in rivalries with hugely developed financial resources, development in their competitive places and major market penetration(Crothers, 2012). Woolworths retailing business can result in the provision of major ranges of services and products at competitive costs by such consolidations firms, which can affect the financial condition of the company. Comparison of Weaknesses and Strengths Woolworths Strength-It is one of the oldest and famous retail brand situated in Australia. It has a powerful branding and many youngsters of the country have started their jobs at Woolworths firstly. The company has large market share and major number of supermarket("Competition Issues in the Food Chain Industry", 2013). The strength of Woolworths is that, the company is the market leader in retail industry of Australia and its leadership position increases the potentiality of the firm in exploiting the market potential by its powerful resources in a technological resources form, better presence around the industry. Weaknesses- Woolworths has its weakness in its growth strategy that mainly affects through external atmosphere situation that has its impacts over it potentiality in dominating the retail industry in Australia. Coles Strength- Coles is the second largest grocery company situated in Australia and mostly controls around 24% of market share in the retail marketing business for mainly petrol. The products produced by the company is 100% cost saving products("Competition Issues in the Food Chain Industry", 2013). The combination of different products offered by Coles leads to a considerable amount of savings for the customers. Weaknesses- Coles faces issues with the suppliers as Australian suppliers are not very good with the supermarkets("Australia Consumer and Retail Trends", 2014). If the company does not have win situation with the major players then it can cause severe damage to the retailers because the suppliers creates the huge backbone of the retailing companies. Comparison As compared to Coles, Woolworths have cheap baskets of groceries in comparison to identical basket at Coles. On the basis of data, it has been identified that a basket of 110 packaged fresh foods and groceries at Woolworths cost $573 in comparison to $586 at Coles("Competition Issues in the Food Chain Industry", 2013). According to the promotional costs, the Woolworths basket is 23% and more cheap that 26% at Coles. Positioning Map According to Wind, a product positioning is the place that a product occupies in the given marketplace as perceived by the relevant groups of customers. Positioning starts with a product, a piece of merchandise, a service, a company or even a person. Positioning is not what is done to a product or retail brand, but it is about the image it has created in the minds of target customers. The positioning of the product is in the minds of the target customers. It is important to state here that in order to create a perception, the product or service of a company must be perceived by the selected target customers to have a distinct image("Australia Consumer and Retail Trends", 2014). As in the case of Woolworths, which is the most trusted and reliable brand in Australia has a great image in front of its primary target customers. The branding strategy is one of the most important factors behind the success of the organisation and each element of the branding strategy of the company is very well managed and implemented. Figure 1: market share of Woolworths Source: ("Australia Consumer and Retail Trends", 2014) Conclusion From the above report it has been analyzed that Woolworths has framed its three year growth and development strategy on the basis of a new Lean Retail operating framework. The sale of the company has been increasing continuously from 2015-2017 and the enhancement in the sale has been steady from $47,034 in 2015 to $54,142 in 2017. It has been also found that Woolworths sells its commodities to major ranges of consumers. The main strategy of the company is to raise its share of market in future as well. The target market of the company aims to attract more people according to a range of age. References Australia Consumer and Retail Trends. (2014). Retrieved from https://www.pma.com/~/media/pma-files/research-and-development/consumer-trends-in-australia.pdf Competition Issues in the Food Chain Industry. (2013). Retrieved from https://www.oecd.org/daf/competition/CompetitionIssuesintheFoodChainIndustry.pdf Crothers, L. (2012). Australia Retail Foods. Retrieved from https://gain.fas.usda.gov/Recent%20GAIN%20Publications/Retail%20Foods_Canberra_Australia_6-7-2012.pdf Dunford, R. (2017). STRATEGY FOR SUCCESSFUL ENTRY INTO A CONCENTRATED AND HIGHLY COMPETITIVE MARKET. Retrieved from https://www.anzam.org/wp-content/uploads/pdf-manager/2374_DUNFORD_RICHARD_BSP-01.PDF A., F. (2016). Family Buying Behavior Of Female Consumers In Retail Industry.RA Journal Of Applied Research. https://dx.doi.org/10.18535/rajar/v2i4.01 Economic structure and performance of the Australian retail industry. (2011). Melbourne. Klan, A. (2007). Australian invasion.Journal Of Retail Leisure Property,6(4), 291-293. https://dx.doi.org/10.1057/palgrave.rlp.5100071 Price Determination in the Australian Food Industry. (2017). Retrieved from https://www.agriculture.gov.au/SiteCollectionDocuments/ag-food/publications/price-determin/section5.pdf Stiegert, K., Kim, D. (2009). Structural Changes in Food Retailing: Six Country Case Studies.FSRG Publication. Retrieved from https://www.aae.wisc.edu/fsrg/publications/Monographs/!food_retailingchapter2.pdf The Australian Food Industry - Retail Sector: Woolworths. (2017). Retrieved from https://retailsector-woolworths.weebly.com/ Walsh, B. (2011).When the shopping was good. Dublin: Irish Academic Press. Woolworths Group. (2017).CORPORATE RESPONSIBILITY STRATEGY 2020. Retrieved from https://www.woolworthsgroup.com.au/icms_docs/186036_woolworths-group-corporate-responsibility-strategy-2020.pdf Woolworths in the community. (2006). [Bondi Junction, N.S.W.]. Woolworths Limited Business Case and Beyond. (2017). Retrieved from https://www.mga.asn.au/files/zqfksrehmc/woolworths_limited__business_case_and_beyond.pdf

The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships

The world has experienced dramatic changes in the way business is conducted and also in the way information on a particular event, occurrence or product is disseminated. The world has also experienced great technological advancements that have given people easy accessibility to information on almost everything that a person may be interested in (Waters, Tindall and Morton 2010).Advertising We will write a custom essay sample on The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships specifically for you for only $16.05 $11/page Learn More This, together with the dynamic force of change that constantly face business world, has led to the need for a new approach in the way a business entity carries out its activities in order to have a successful sales campaign for its products. One way that businesses have responded to the changes in the business world is through the increase in public relati on activities which aim at promoting the products to the target markets by engaging in what is valued by the target customers. In public relations, a business aims to achieve the objective of creating a positive relationship between its customers, the product and the organisation itself through various means of communication (Strà ¶mbà ¤ck, Mitrook and Kiousis 2010). It is also aimed at creating a good image for the organisation, managing any crisis that may face a company or its product and also creating goodwill in the eye of the general public. A business can also create an exchange system between business partners and itself with the aim of achieving mutual benefit for both sides of the bargain. This is referred to as the relationship marketing and is aimed at achieving the objective of creating customer loyalty for products offered by the company, interaction between the company and the market it serves, and the retention of the market share commanded by the company (Botan an d Taylor 2004). This objective is achievable through the provision of relevant information to the customers on the products offered by the company and support information about the right usage of such products. This has the ability to create a pool of repeat customers, who are willing to see the success of the company through the provision of relevant information on market needs and referrals. PR as a corporate activity has been impacted heavily by the advancement of technology. With computer terminals having the ability to receive information, edit such information and also to send information, a new approach to PR activities is inevitable. Matters have been complicated by the fact that information on various activities, products, and the industry in general is now available in the data banks over the internet (Grunig 2006).Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The advancement o f technology especially in the communication sector has also affected the way of life of societies besides creating a new pool of opportunities for business organisations. One of the opportunities presented to PR activities is the ability to produce personalized information that target a specific market niche. Feedback from the market is now possible and the assessment of the effectiveness of the public relations activities is now possible. Various theories have been proposed to explain public relations. One of such theories is the symmetrical approach which employs the concept of four models. According to this approach, the main objective of the public relations is to champion the interest of the organisation that sponsors public relation activities. This is in contrast with the asymmetrical model proposed early which view public relations as a concept aimed at promoting the interests of both the organisation and the general public. The views of the symmetric approach are considere d not only unrealistic, but also idealistic since by hiring public relation experts, a company aims at the promotion of its interests rather than trying to promote the impression of a perfect organisation in order to win the interest of the stakeholders outside the organisation, who may have different views other than those held by the organisation. Public relations are considered to be based on ethics (Health 2006). However, the question of justification of ethics in term of monetary returns to the organisation arises. Another school of thought that has been advanced to conceptualise public relations is the rhetoric theory. The theory gives rhetoric dialogue as the process through which influence and conclusions can be found. According to Hung (2009), this can be achieved in two ways; one of the ways involves engagement of groups in exchange of statements and counter statements on the products offered, public policies and the services with a view of assessing the way each group vie w values and realities. In this dialogue, the PR professionals and the clients engage in persuasive discourse (Roper, 2005). Rhetoric theory on public relations and the symmetric theory agree on the fact that ethics should be practiced on a level ground. It also supports the views of the asymmetric theory on the assertion of the idea that public policies and ideas should stand in the market place on their own based on merit. However, this view by the proponents’ rhetoric approach is criticized by public relation critics who argue that the rationale proposed by the rhetoric theory fails to make public relations more ethical, unless there is equal distribution of resources to the involved public.Advertising We will write a custom essay sample on The Effectiveness of Public Relations and Relationship Marketing to the Successful Promotion of Winbeldon Championships specifically for you for only $16.05 $11/page Learn More The relational approach to pu blic relations also tries to explain the roles of the public relations to the organisation (Li and Bernoff 2008). This approach takes an organisation and the society at large into perspective and successfully gives the true meaning to public relations. This theory takes into account the relationship that exists between organisations that fund the public relations activities, and the public through which an organisation intends to promote its products, in which openness, efficiency, cooperation, commitment and credibility are enhanced (Sweetser and Metzgar 2007). This approach fails to compare with the other two in as much as the main aspect on the nature of the relationship is concerned. In this case, the relationship in most cases may not be symmetrical. The management of relationship is considered instrumental rather than an approach towards public relations activity. It is considered to be the advancement of goodwill in public relations. Wimbledon Championship draws great interes t in the sporting world. The event which was staged in 2011 was considered to be of great importance given the fact that it was the culmination of the improvement of the Wimbledon tennis lawn which had started back in 1993. This international sporting event has a rich history that dates back in 1977. The first event featured the England tennis croquet club which was started in Wimbledon as a private organisation back in 1865. Initially, the event featured participants from England, but later became an international event attracting participants from as far as the United States of America. The interest to participate in this event in 1954 was boosted by the advancement of air travel technology which made it easier for the international players to participate in the event easily. However the participation remained closed to most countries until 1968 when it was opened for different categories of international players. The reason why the lawn tennis club was closed down for major impro vement was to improve future participation and to reach the standards recommended by the international sports organisations. The 2011 event also involved commemoration of 125 years since the inception of the event. The Wimbledon championship had various stakeholders that included the tennis club members, volunteers, management, press and the tennis club staffs. On the other hand, the event attracted external stakeholders that included international players, federations, general public and spectators from all over the world.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The analysis of the strategies employed by the internal stakeholders reveals a number of important factors. First, there was the formulation of objectives which aimed at keeping these stakeholders focused on the work. This enabled the staffs to concentrate on the goals that had been set for them. There was the establishment of three types of professional programs for the purpose of development by the organisation management for staff members, management and other participants in the preparation of the event (Hallahan 2009). The aim of this development was to create enthusiasm among all internal stakeholders on what they were doing. Some programs introduced were web site based, while others were offered offline and also through seminars and conferences on development. Another key management tool employed by the Wimbledon championship management committee involved the rounding of employees in all departments involved in the preparation of the Wimbledon event (Kim, 2011). There were in teractions between managers and employees, as well as participants and volunteers in the course of execution of work or through informal meetings where small groups of employees would be invited to attend. The aim of this was to improve the relationship that existed between management, employees and volunteers. It also helped to improve the process through which information flowed and ideas exchanged among all internal stakeholders. There was also employment of appreciation and recognition strategy which involved implementation of feasible ideas suggested by the stakeholders. These stakeholders would be recognized and then appreciated in ways that encouraged further participation by all members (Lawson, 2006). The recognitions would mainly be done in meetings or on a one-on-one basis. There was also the creation of a balance between personal life and the work life which allowed members to take part in events such as charity work, physical exercises and voluntary activities in the co mmunity. The organizers of the Wimbledon championship relied on the web site to disseminate information on the progress of the event to the interested parties outside the organisation (Kirby and Marsden, 2005). This web site gave schedules of events that made up the tournament, posted results of completed events and also provided any other information considered important for the success of the event. There was also the establishment of the media room manned by the public relations officers in the organisation. The purpose of this media room was to keep the general public updated on the events that took place in the championship. The messages relayed by the public relations department to the media were always in consistence with the information that was displayed by the organisation on its website. The public was invited to comment on various issues by leaving their comments on the organisation’s website. The organisers of the event also employed press releases to communicate to external stakeholders in order to supplement the online media (Harrison, 2000). Due to the nature of participation which involved international players, the organizers allowed major broadcasters across the globe to air this event. This served as a public relations activity that was aimed at creating a positive image for the event before the eyes of the public. There was also development of documentaries that highlighted important issues about the championship which included the history of the tournament. The Wimbledon event organizers also tried to create positive public relations in the society by engaging in community services and other support activities. Various donations were made to the society by the event organizers with the aim of improving community welfare. A portion of returns from this event was also ploughed back to the society in the form of contribution towards a good course such the sponsorship of junior tennis tournament. The organizers also contributed towards the establishment of the education museum to be used for leisure purposes by students. The event was successful through the employment of both the public relations and the relationship marketing. Through their public relations activities, they were able to win a positive image and generate a high income (Halligan and Shah, 2010). Here, the relationship between the organisation and the public had beneficial outcomes. The event was able to collect high returns and the society was able to benefit from various development projects initiated by the organisation. Reference List Botan, C., H. Taylor, M. 2004. ‘Public Relations: State of the Field’, Journal of Communication. Vol 54 No. 4. Pp 645-661. Grunig, J., E. 2006. ‘Furnishing the Edifice: Ongoing Research on Public Relations as a Strategic Management Function’, Journal of Public Relations Research. Vol 18 No. 2.Pp 151-176. Hallahan, K. 2009. ‘Seven Models of Framing: Implications for Public Relations ’. Journal of Public Relations Research Vol. 11, no. 3, 1999 pages 205-242. Routledge Halligan, B., Shah, D. 2010. Inbound Marketing, get found using Google, social media and blogs. Wiley Sons, Inc, New York. Harrison, S. 2000. Public Relations: an Introduction, 2nd Edition, Thomson: London. Health, R., L. 2006. ‘Onward Into More Fog: Thoughts on Public Relations’ Research Directions’, Journal of Public Relations Research. Vol 18 No 2.Pp 93-114. Hung, C., F. 2009. ‘Exploring Types of Organization–Public Relationships and Their Implications for Relationship Management in Public Relations’, Journal of Public Relations Research. Vol. 17 No. 4.Pp 393-426. Kim, S. 2011. Transferring Effects of CSR Strategy on Consumer Responses: The Synergistic Model of Corporate Communication Strategy. Journal of Public Relations Research. Vol. 23, no. 2, pp. 245-297. Routledge, London. Kirby, J. and Marsden, K. 2005. Connected Marketing. Butterworth-Heine mann, New York. Lawson, R. 2006. The PR buzz factor: how using public relations can boost your business, Kogan Page, London. Li, C. Bernoff, J. 2008. Groundswell, winning in a world transformed by social technologies. Harvard Business Press: London. Roper, J. 2005. ‘Symmetrical Communication: Excellent Public Relations or a Strategy for Hegemony?’ Journal of Public Relations Research.Vol 17 No. 1.Pp69-86. Strà ¶mbà ¤ck, J., Mitrook, M., A. Kiousis, S. 2010. ‘Bridging Two Schools of Thought: Applications of Public Relations Theory to Political Marketing’. Journal of Political Marketing. Vol 9, No. 1-2, 2010 pages 73-92. Sweetser, K., D. Metzgar, E. 2007.‘Communicating during crisis: Use of blogs as a relationship management tool’, Public Relations Review.Vol 33 No. 3.Pp 340-342. Waters, D., R.,Tindall, T., J. . Morton, T., S. 2010. ‘Media Catching and the Journalist–Public Relations Practitioner Relationship: How Social Media a re Changing the Practice of Media Relations’. Journal of Public Relations Research. Vol 22, no.3, pp. 245-267. 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Free Essays on How Martin Luther King Was Influenced By Plato

, the law is right but done in the wrong way. For instances Martin Luther King was arrested for parading with out a permit. Martin Luther King talks so much about unjust and just laws in Letter from Birmingham Jail, it i... Free Essays on How Martin Luther King Was Influenced By Plato Free Essays on How Martin Luther King Was Influenced By Plato Finding something or someone that influences you is hard. But in Martin Luther King case, it seemed a breeze. Martin Luther King’s â€Å"Letter from Birmingham Jail† was influenced by Plato’s â€Å"The Myth of the Cave† in so many ways. Plato talks about living in an underground den, chained against the walls, couldn’t do anything about it. Some being there since childhood. Letter From Birmingham Jail basically the same aspect, it talks about being arrested and thrown in jail for something they believed in, especially Dr. Martin Luther King. He was arrested for believing in non-segregation, freedom of speech, and blacks/whites having the same rights. Like Plato, Martin Luther King talks about using your knowledge as good or evil. But in King’s Letter from Birmingham Jail, people were using what they knew in an evil way. They thought since they had more rights, they could do what ever they wanted, to whom ever they wanted to. Dr. King was fighting for that, he thought there were creative injustice laws. He states in Letter from Birmingham Jail that: â€Å"There are just and unjust laws, a unjust law is a code that a majority inflicts on a minority that is not binding on itself. This is difference made legal, but a just law is a code that a majority compels on a minority to follow that is willingto follow itself. This is sameness made legal.†(Pg. 113) Dr. King goes on give more examples of just and unjust laws. When he states that â€Å"unjust is a code inflicted upon minority which the minority had no part in enacting or creating because they did not have the right to vote†(pg. 113). There are some instances when a law is just on it’s face, but unjust in it’s application; in other words, the law is right but done in the wrong way. For instances Martin Luther King was arrested for parading with out a permit. Martin Luther King talks so much about unjust and just laws in Letter from Birmingham Jail, it i...

Diversity Essay Example | Topics and Well Written Essays - 1250 words

Diversity - Essay Example Companies now realize that in order to create a productive environment such differences need to be harnessed in such a manner that everybody feels valued with their talents fully utilized for meeting the organizational goals. This study is an effort to look into such diversities in general. With the female gender rubbing shoulders with their male counterparts in almost all professions, the diversity on account of gender in particular is the one most talked about now a days. An effort would also be made in this study to analyze some cases in which women have been leading an organization. In order to manage an organization, there are a number of key stakeholders like customers, government, environment, human resources etc. Managing other operations and activities become far more convenient if a company is able to manage its human resources effectively. Having a pool of talented and motivated workforce certainly helps the matters. Terry & Franklin (1994) defines management as 'a distinct process consisting of activities of planning, organizing, actuating and controlling performed to determine and accomplish stated objectives with the use of human beings and other resources'. The older schools of thought considered the male workforce fit enough for all types of functions involving varying degrees of stress and strain, the female counterparts was considered delicate to the extent that they were not considered fit enough for such jobs. But times are changing and there are examples which prove beyond doubt that women employees are equally competent to handle any kind of s ituation. The society too has in general accepted this fact, which becomes all the more clear when we find out that there a number of companies where women have been assigned or designated on top posts. Indra Nooyi Indra K. Nooyi, the Chairman and CEO of PepsiCo, world's largest convenient food and beverage companies, is a leading example of how the women power has made its mark in managing the corporate affairs. Coming from a humble background in India, Mrs. Nooyi has traveled a long distance prior to becoming the top decision maker in Pepsi in 2006. She has served on the board of Pepsi since 2001, when she was named as the President and Chief Financial Officer1. Prior to her career with Pepsi, Ms. Nooyi has also served in Motorola as Vice President and Director of Corporate Strategy and Planning besides serving is some other renowned companies. This goes on to show that she has worked really hard to make it to the top post and she did not get the job out of sympathy or partial considerations. Acknowledging her business acumen leading bodies like Federal Reserve Bank of New York, the International Rescue Committee and Lincoln Center for the Performing Arts in New York City have nominated her o n their board of directors. A recent study by Forbes, places her on the top of the 13 highest paid female CEOs in America (Kirdahy, 2008). Though, her total compensation is stated to be just about one-fourteenth of the highest-paid male counterpart, yet the process can be stated to have become in right earnest. It is worthwhile here to mention that she comes from a conservative family in India, and yet she has been able to to lead a company without the conservatism coming in the way goes on to prove

Performer is a man of action. He is not somebody who plays another. He Essay

Performer is a man of action. He is not somebody who plays another. He is a doer, a priest, a warrior... What is Acting - Essay Example The works by Aeschylus, Euripides, Sophocles etc, are the treasures of the classical drama. In different times drama has unfolded several new facets that have brought revolution on the stage. In the Restoration era, drama featured absolutely different characteristics. (Jahn, 2003) It became more vulgar and vigorous, portraying the lecherous and degenerated society. The works of Wycherley, Etherege, Moliere enriched this age with their worthy contributions in drama. However, these were mostly comedies. The revenge tragedies such as Thomas Kyd’s The Spanish Tragedy, the Seneca’s bloodthirsty tragedies and many others of this genre, exhibited a gory and violent trait of stage performances. On the other hand in later period the classical notes are represented again, in the Shakespearean drama (both tragedies and comedies) with a close connection with the modern psychoanalytic traits, such as Macbeth, Hamlet, Othello, Julius Ceaser etc. In the later period, nineteenth centur y ushered a whole new schools of drama with several innovative carves in it. The dramatists like G. B. Shaw, Henrik Ibsen, Brecht etc. came up with excellent notions that metamorphosed the entire figure of world drama. The versatility in the genre of drama has kept the definition of acting or performance moving continuously. Each genre exhibited his or her uniqueness. An actor cannot be captured in a certain frame of definition for a very general reason. He/ she always keeps changing their roles according to the drama. He is essentially a ‘doer’ and hence a performer too. Acting is an art that the performer procreates in each moment of his/ her lifetime by giving life to series of characters, and such a performer who cannot be categorized in any definite role because the art of acting is universal. Dissimilar from the actors in ancient Greece, who were honored, it is supposed that the actors of Rome in the